Michael Jordan
February 18th, 2008
After a stand-out career at the University of North Carolina, Jordan joined the NBA's Chicago Bulls in 1984. He quickly emerged as one of the stars of the league, entertaining crowds with his prolific scoring. His leaping ability, illustrated by performing slam dunks from the free throw line at Slam Dunk Contests, earned him the nicknames "Air Jordan" and "His Airness". He also gained a reputation as one of the best defensive players in basketball. In 1991, he won his first NBA championship with the Bulls, and followed that achievement with titles in 1992 and 1993, securing a "three-peat". Though Jordan abruptly left the NBA at the beginning of the 1993-94 NBA season to pursue a career in baseball, he rejoined the Bulls in 1995 and led them to three additional championships (1996, 1997, and 1998) as well as an NBA-record 72 regular-season wins in the 1995–96 season. Jordan retired for a second time in 1999, but he returned for two more NBA seasons in 2001 as a member of the Washington Wizards.
Jordan's individual accolades and accomplishments include five MVP awards, ten All-NBA First Team designations, nine All-Defensive First Team honors, fourteen NBA All-Star Game appearances and three All-Star MVP, ten scoring titles, three steals titles, six NBA Finals MVP awards, and the 1988 NBA Defensive Player of the Year Award. He holds the NBA record for highest career regular season scoring average with 30.1 points per game, as well as averaging a record 33.4 points per game in the playoffs. In 1999, he was named the greatest North American athlete of the 20th century by ESPN, and was second to Babe Ruth on the Associated Press's list of athletes of the century.
Jordan is also noted for his product endorsements. He fueled the success of Nike's Air Jordan sneakers, which were introduced in 1985 and remain popular today. Jordan also starred in the 1996 feature film Space Jam. He is currently a part-owner and Managing Member of Basketball Operations of the Charlotte Bobcats in his home state of North Carolina.
In the 1990–91 season, Jordan won his second MVP award after averaging 31.5 ppg on 53.9% shooting, 6.0 rpg, and 5.5 apg for the regular season. The Bulls finished in first place in their division for the first time in 16 years and set a franchise record with 61 wins in the regular season. With Scottie Pippen developing into an All-Star, the Bulls elevated their play. The Bulls defeated the New York Knicks and the Philadelphia 76ers in the opening two rounds of the playoffs. They advanced to the Eastern Conference Finals where their rival, the Detroit Pistons, awaited them. However, this time when the Pistons employed their "Jordan Rules" defense of doubling and triple teaming Jordan, he picked them apart with passing. Finally, the Bulls beat the Detroit Pistons in a surprising sweep. In an unusual ending to the fourth and final game, Isiah Thomas led the Pistons off the court when there was still time remaining on the clock, choosing to forfeit the game instead of shaking hands with the Bulls.
The Bulls compiled an outstanding 15-2 record during the playoffs, and advanced to the NBA Finals for the first time in franchise history, where they beat the Los Angeles Lakers four games to one. Perhaps the best known moment of the series came in Game 2 when, attempting a dunk, Jordan avoided a potential Sam Perkins block by switching the ball from his right hand to his left in mid-air to lay the shot in. The play was the last in a sequence of 13 consecutive field goals made by Jordan. In his first Finals appearance, Jordan posted per game averages of 31.2 points on 56% shooting from the field, 11.4 assists, 6.6 rebounds, 2.8 steals and 1.4 blocks. Jordan won his first NBA Finals MVP award by a unanimous decision, and he cried while holding the NBA Finals trophy.
Jordan and the Bulls continued their dominance in the 1991–92 season, establishing a 67–15 record, topping their franchise record from 1990–91. Jordan won his second consecutive MVP award with a 30.1/6.4/6.1 season on 52% shooting. After winning a physical 7-game series over the burgeoning New York Knicks in the second round of the playoffs and finishing off the Cleveland Cavaliers in the Conference Finals in 6 games, the Bulls met Clyde Drexler and the Portland Trail Blazers in the Finals. The media, hoping to recreate a Magic-Bird rivalry, highlighted the similarities between "Air" Jordan and Clyde "The Glide" during the pre-Finals hype. In the first game, Jordan scored a Finals-record 35 points in the first half, including a record-setting six three-point field goals. After the sixth three-pointer, he jogged down the court shrugging as he looked courtside. Marv Albert, who broadcast the game, later stated that it was as if Jordan was saying, "I can't believe I'm doing this." The Bulls went on to win Game 1, and defeat the Blazers in six games. Jordan was named Finals MVP for the second year in a row and finished the series averaging 35.8 ppg, 4.8 rpg, and 6.5 apg, while shooting 53% from the floor. Drexler finished with averages of 24.8 ppg, 7.5 rpg, and 5.3 apg, but only shot 41% from the floor.
In 1992–93, despite a 32.6/6.7/5.5 campaign, Jordan's streak of consecutive MVP seasons ended as he lost the award to his friend Charles Barkley. Fittingly, Jordan and the Bulls met Barkley and his Phoenix Suns in the 1993 NBA Finals. The Bulls captured their third consecutive NBA championship on a game-winning shot by John Paxson and a last-second block by Horace Grant, but Jordan was once again Chicago's catalyst. He averaged a Finals-record 41.0 ppg during the six-game series, and became the first player in NBA history to win three straight Finals MVP awards. He scored more than 30 points in every game of the series, including 40 or more points in 4 consecutive games, a record which has never been threatened. With his third Finals triumph, Jordan capped off a seven-year run where he attained seven scoring titles and three championships, but there were signs that Jordan was tiring of his massive celebrity and all of the non-basketball hassles in his life.
On September 25, 2001 Jordan announced his return to professional play with the Wizards, indicating his intention to donate his salary as a player to a relief effort for the victims of the September 11, 2001 attacks. In an injury-plagued 2001–02 season, he led the team in scoring (22.9 ppg), assists (5.2 apg), and steals (1.42 spg). However, injuries ended Jordan's season after only 60 games, the fewest he had played in a regular season since a broken foot cut short his season in 1985–86.
Playing in his 14th and final NBA All-Star Game in 2003, Jordan passed Kareem Abdul-Jabbar as the all-time leading scorer in All-Star game history. That year, Jordan was the only Washington player to play in all 82 games, starting in 67 of them. He averaged 20.0 points, 6.1 rebounds, 3.8 assists, and 1.5 steals per game. He also shot 45% from the field, and 82% from the free throw line. Even though he turned 40 during the season, he scored 20 or more points 42 times, 30 or more points nine times, and 40 or more points three times. On February 21, 2003, Jordan became the first 40-year-old to tally 40 points in an NBA game. During his stint with the Wizards, all Jordan's home games at the MCI Center and nearly all his road games were sold out and the Wizards were the most-watched team in the NBA, averaging 20,173 fans a game at home and 19,311 on the road. However, neither of Jordan's final two seasons resulted in a playoff appearance for the Wizards, and Jordan was often unsatisfied with the play of those around him. At several points he openly criticized his teammates to the media, citing their lack of focus and intensity.
With the recognition that 2002–03 would be Jordan's final season, tributes were paid to him in nearly every arena in the NBA. In his final game at his old home court, the United Center in Chicago, Jordan received a prolonged standing ovation. The Miami Heat retired the number 23 jersey on April 11, 2003, even though Jordan had never played for the team. At the 2003 All-Star Game, Vince Carter was originally selected to be the starter at shooting guard; however, he gave Jordan his spot out of respect, and the halftime ceremony was dedicated to Jordan's career.
Jordan's final NBA game was on April 16, 2003 in Philadelphia. Jordan scored only 13 points in the game and went to the bench with 4 minutes and 13 seconds remaining in the third quarter and with his team trailing the Philadelphia 76ers, 75-56. Just after the start of the fourth quarter, the First Union Center crowd began chanting "We want Mike!". After much encouragement from coach Doug Collins, Jordan finally rose from the bench and re-entered the game for Larry Hughes with 2:35 remaining. At 1:45, Jordan was intentionally fouled by the 76ers' Eric Snow, and stepped to the line to make both free throws. After the second foul shot, the 76ers in-bounded the ball to rookie John Salmons, who in turn was intentionally fouled by Bobby Simmons one second later, stopping time so that Jordan could return to the bench. Jordan received a three-minute standing ovation from his teammates, his opponents, and a crowd of 21,257 fans.
Jordan is one of the most marketed sports figures in history. He has been a major spokesman for such brands as Nike, Coca-Cola, Chevrolet, Gatorade, McDonald's, Ball Park Franks, Rayovac, Wheaties, Hanes, and MCI. Jordan has had a long relationship with Gatorade, appearing in over 20 commercials for the company since 1991, including the "Like Mike" commercials in which a song was sung by children wishing to be like Jordan.
Nike created a signature shoe for him, called the Air Jordan. One of Jordan's more popular commercials for the shoe involved Spike Lee playing the part of Mars Blackmon. In the commercials Lee, as Blackmon, attempted to find the source of Jordan's abilities and became convinced that "it's gotta be the shoes". The hype and demand for the shoes even brought on a spate of "shoe-jackings" where people were robbed of their sneakers at gunpoint. Subsequently Nike spun off the Jordan line into its own division appropriately named the "Jordan Brand". The company features an impressive list of athletes and celebrities as endorsers. The brand has also sponsored college sports programs such as those of North Carolina, Cincinnati, Cal, St. John's, Georgetown, and North Carolina A&T.
Jordan and the Looney Tunes in Space JamJordan also has been connected with the Looney Tunes cartoon characters. A Nike commercial shown during the 1993 Super Bowl XXVII featured Jordan and Bugs Bunny playing basketball against a group of Martian characters. The Super Bowl commercial inspired the 1996 live action/animated movie Space Jam, which starred Jordan and Bugs in a fictional story set during his first retirement. They have subsequently appeared together in several commercials for MCI.
Jordan's income from the endorsements is estimated to be several hundred million dollars. In addition, when Jordan's power at the ticket gates was at its highest point the Bulls regularly sold out every game they played in, whether home or away. Due to this, Jordan set records in player salary by signing annual contracts worth in excess of $30 million US dollars per season.
Most of Jordan's endorsement deals, including the first deal with Nike, were engineered by his agent, David Falk. Jordan has said of Falk that "he's the best at what he does", and that "marketing-wise, he's great. He's the one who came up with the concept of 'Air Jordan.'
An academic study found that Michael Jordan’s return to NBA resulted in an increase in the market capitalization of his client firms of over $1 billion.
